The Texas, Oklahoma, and Arkansas area is known as the Heartland for Dr Pepper. It’s one of the few places on earth where a non-Coke/Pepsi product is not the leading soda. These ads were to thank and promote this fact in the Heartland. These fun images were shot by Grubman.
A billboard with an extension.
A pole sign in grocer stores.
A shelf talker.
A ceiling dangler.
A table tent.
And obviously the back of a delivery truck.