Advanced Micro Devices better known as AMD, came to us with an opportunity to create and implement a partnership with DreamWork’s Animation unit and Hewlett-Packard. I was part of a small team that developed a Worldwide plan in about two weeks. We explained how AMD’s technology (inside HPs) helped Dreamworks not only speed up production but make it possible to render more computer generated details than ever before. Funding ran out before “Over the Hedge” came out, due to circumstances WAY beyond our control. Interestingly though, Intel and Pixar have run a “similar” campaign after we did.
The kick off ad.
The initial presented website.
Award Winning web ads.
Proposed Best Buy launch elements.
Promotional T-shirts
Big Box promotional program mailer.
Actual interactive website.
DreamWorks next big movie was “Over The Hedge,” and these ads were the extension of the campaign.